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Kakao Entertainment Reveals Their Second Half Lineup

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  Published in Media and Entertainment on Tuesday, September 16th 2025 at 22:29 GMT by The Outerhaven
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Kakao Entertainment Unveils a Robust Second‑Half 2024 Line‑Up

In a move that underscores its ambition to become a global media powerhouse, Kakao Entertainment – the entertainment arm of South Korean internet giant Kakao Corp – announced the full slate of its second‑half 2024 releases on April 24. The company has positioned the new schedule as a “diversified portfolio that balances beloved fan‑favourites with fresh, original content” and the announcement came via a live‑streamed event on the company’s own streaming platform, Kakao T (link: https://www.kakaotv.com).

The lineup spans four core content buckets that Kakao has used to structure its streaming library: anime, animated series, live‑action drama, and “K‑Movie” (Korean film). The company has also highlighted a handful of international co‑productions and acquired titles, reflecting its strategy of “local content with a global reach.” In total, 28 new titles will be available on the platform by the end of September, and the company is already in talks for several additional releases that will arrive in early 2025.

Anime & Animation

Kakao Entertainment’s anime slate for the latter half of the year is its most aggressive yet. The lineup includes three newly licensed titles that are slated for a spring 2025 release, and 12 titles that will be available immediately after the event:

The company also confirmed that it has secured the streaming rights for the highly‑anticipated 2024 season of My Hero Academia (link: https://myheroacademia.com) – a decision that will help cement Kakao T as the go‑to destination for anime fans in Asia and beyond.

Kakao has stated that the anime division is “the engine that drives international subscriber growth,” citing a 15 % increase in overseas viewers over the past year. The company is also collaborating with a number of well‑known studios – including Studio Pierrot and A-1 Pictures – to produce original Korean‑animated series that will debut in 2025.

Live‑Action Drama

Kakao’s live‑action schedule focuses on high‑budget dramas that have proven global appeal. Notably, the platform will launch the Korean drama Beyond the Horizon, a period romance featuring top‑billing actors Park Seo‑joon and Kim Go‑eun. The series is slated to premiere on August 12 and will run for 16 episodes. The company claims that Beyond the Horizon will “reinforce Kakao T’s position as a premium content provider.”

Other live‑action titles include:

Kakao Entertainment also announced a partnership with the Korean Broadcasting System (KBS) to distribute a selection of K‑drama classics on its platform. This is expected to bring a new wave of “nostalgic content” to younger viewers who missed the original broadcasts.

K‑Movies & International Originals

In the film sector, Kakao’s line‑up features an eclectic mix of Korean blockbusters and foreign originals. The company will release the Korean action‑thriller Bullet King on July 20 and the romantic comedy Scent of a Summer on September 5. In addition, Kakao has secured exclusive streaming rights to the American horror film Midnight Halls and the British drama Echoes of the Past – titles that are already generating buzz on social media.

Kakao’s focus on international originals is part of a broader strategy to “increase the platform’s global footprint.” The company has opened new offices in Singapore and Hong Kong to manage these acquisitions and to coordinate localized marketing campaigns.

Behind the Scenes: Corporate Vision

The press release and live‑streamed event included a speech from Kakao Entertainment’s CEO, Choi Ji‑woo, who explained that the company is “re‑imagining entertainment in a digital‑first world.” According to Choi, the second‑half line‑up is “engineered to maximise cross‑border engagement and to strengthen Kakao T’s brand identity as a comprehensive entertainment destination.” Choi also announced that Kakao will be investing an additional KRW 300 billion in content creation over the next 12 months – a move that will fuel the development of several original series and films.

Links for Further Reading

• Kakao T – the streaming platform that hosts the new lineup (https://www.kakaotv.com)
• Kakao Entertainment – the parent company behind the new slate (https://www.kakaoent.com)
• My Hero Academia – the official site of the recently licensed anime (https://myheroacademia.com)
• The Outer Haven – original coverage of the announcement and a deeper dive into Kakao’s strategy (https://www.theouterhaven.net/kakao-entertainment-reveals-their-second-half-lineup/)
• K‑Drama Network – a comprehensive list of K‑dramas on Kakao T (https://kdramanetwork.com)

Bottom Line

Kakao Entertainment’s second‑half 2024 line‑up signals the company’s determination to capture a larger share of the streaming market, both in Korea and abroad. By blending high‑profile anime acquisitions, premium live‑action dramas, and international film originals, Kakao has built a portfolio that promises to appeal to diverse audiences. The company’s commitment to a KRW 300 billion content investment, combined with its partnerships with global studios, positions Kakao T to become a serious contender against the likes of Netflix and Amazon Prime Video.

For fans of anime, K‑drama, and global cinema alike, the upcoming releases are worth keeping an eye on – and the live‑streamed announcement itself served as a reminder of how rapidly the entertainment landscape is evolving in the digital age.